Social media connects people in the online world to form relationships for personal and business purposes. Online marketers use media sites to build communities, discuss business issues, share expertise and build their brand and to establish themselves as experts. Social networking sites enable a marketer to advertise freely, expand market and to text marketing messages. Therefore to maximize the use of social media as a marketing strategy, you need to know how to use it effectively and efficiently.
How to use social media sites
1. Target your audience and choose your networking sites
What social networks are your clients visiting? What social media website is specific to your industry? Not all media sites will be good for your business. Choose the appropriate site and go to where your audience is and start conversation. Read more...
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